Design Concept Review

Two directions for
the Pacific EyeCare website.

I’ve put together a fresh look at what your website could do next. Start with the Website, SEO and AI Search review, then take a look at two possibilities for a clearer, easier experience for patients in Poulsbo and Port Townsend.
pacificeyecare.com

Prepared for Pacific EyeCare · Website + Search Review · October 2026
Website & Search Review

Where Your Website Stands Today

A review of your website, search visibility, and AI-search presence. Explore each area, then compare the two design directions below.

Scored review · October 22, 2026. Six equally weighted editorial dimensions per pillar. AI findings reflect a small, one-day Google AI Mode and ChatGPT sample, not market share or a recurring visibility benchmark.

Website

43/100
Underperforming · Website quality

Fast, lightweight pages and strong email security. On a phone, though, the site shrinks to an unreadable desktop layout, with no tap-to-call and no way to request an appointment.

Explore the findings

SEO

40/100
Underperforming · Search visibility

Google already lists you first for the searches that matter. The Google Business Profiles, page titles and site structure are holding that position back, and the keyword footprint is shrinking.

Explore the findings

AI Search

46/100
Underperforming · Presence & accuracy

AI assistants already recommend Pacific EyeCare, but some repeat outdated details, including physicians who are no longer listed. In one test, ChatGPT sent Poulsbo cataract patients to Silverdale first.

Explore the findings
Design Concepts

Choose Your Direction

A Clear Choice concept with a white and navy split hero, an exam-room photo and Poulsbo and Port Townsend call buttons
Concept A
A Clear Choice

Built on your own tagline: crisp white space, a calm medical blue and refined serif headlines. Both offices and a one-tap call sit in the very first screen.

Palette
DM Serif Display + DM Sans Clear & reassuring
View Concept A
Rooted in the Northwest concept with a full-width harbor photo hero and evergreen palette
Concept B
Rooted in the Northwest

A full-width Puget Sound hero, evergreen and sea-glass tones, and modern clinical type. The local community and your on-site surgery center take center stage.

Palette
Sora + IBM Plex Sans Local & modern
View Concept B
How to Review

Quick Walkthrough

01

Explore the Possibilities

Take a look through the concepts to see a few possibilities for your website. Explore them on desktop or mobile to get a feel for each direction.

02

These Are Just Starting Points

You’re not limited to the styles shown here. We’re happy to explore other directions and tailor the design around your business, audience, and goals.

03

Let’s Start a Conversation

Have a question or an idea you’d like to discuss? Reply to the person who shared this page. No need to choose a design; we’d simply like to hear what you have in mind.

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Your website should do more than look good. It should help the right people find you, understand what you offer, and take the next step. With 20 years of web design and digital marketing experience, ClickMonster brings design, search visibility, and ongoing support together to help your business move forward.

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